Skip to content

Let's make Cardano ready for family and friends.

The smartest way to make the world a better place
is through our cryptocurrency wallets.

Society shall use distributed technology to benefit society.

Blockchain can make the world a fairer place, but we need to bring decision making into our digital networks, as our centralized governance is failing.

Web3 is software-driven innovation for better lives, that has a built-in financial system.

Join our Rebuild as Assistant Pilot and ideate a new
solution for the broken News format together.

Co-design Sunday at 14:00 UCT.

Join our online-co-creation event and ideate a new
solution for the broken News format together.

WIt's time to build Conversational Wallets that helps us build Future Realities Today.

Join our Distributed Design Program and co-create Social Apps that
assists people in personal and collective development goals.

61% of customers expect businesses to delivery personal and collective wellbeing benefits – Havas.

Make your digital environment more human-like by replicating natural and enjoyable digital conversations.

Join our movement to shape the future of the Internet of Value(s) by combining critical thinking with emotions. Together, we can create more valuable digital experiences.

61% of customers expect businesses to delivery personal and collective wellbeing benefits – Havas.

The best way to Humanize Society is by reimagining our wallets for true social impact.

Are we going to design money that enslaves or empowers society?

61% of customers expect businesses to delivery personal and collective wellbeing benefits – Havas.

Meaning is good for business*, co-design Conversational Apps using digital storytelling.

61% of customers expect businesses to delivery personal and collective wellbeing benefits – Havas.

Co-create Assistants for real-world problems.

Let's humanize our software together.

Let's design Assistants that advance humanity.

If we want to make the world a better place, we need to take a stance in the digital space and design assistants for individual and collective development goals.

We never learned to build software for Society.

You become your best self by helping others. So let's build software that assists and empowers us in our daily lives.

Everyone has a role to play in the new Social Appstore.

Instead of solving problems with technology we need to build social technology to help us solve (wicked) problems.



Redefine your business-client relationships and create interactive content that engages with your audiences from the first moment of contact.

Remediate your software design, and rethink your content design and delivery.

Strengthen yourself and your organisation with purpose and meaning and build interactive content that empowers employees, partners and customers.  

It’s time that we design interactive content with principles and co-create distributed content management systems, because our centralized systems are failing.

We teach teams to build a conversational software and content with our proven future design track: Rebuild as Assistant.

Page-based software design and blockchain are no match.

If we want to prepare our web3 wallets and platforms for family and friends (mass adoption), we need to rethink our software design for blockchain from the ground up.

Our current web2 software is broken.
We are so used to giving away our energy and attention, that we became accustomed to being the product. Nothing is free, as our data is being sold to someone that might live next door. We spend 4-6 hours on our phones, and our attention is being farmed daily. We are seriously addicted to our technology and services, but what is the true positive impact on our lives? 

Design research is being transformed into a new educational program.
Social Design Academy is doing ongoing design research on how we can 
humanize and democratize our web3 software design so it declutters and positively impacts our daily lives.

Haun Ventures called web3: “Software-driven innovation that has a built-in financial system.” We believe that web3 should be a social conversation-driven protocol that entangles principles, value, and incentives in new interactive content formats.

There is a lot to unlearn, relearn and unpack. Distributed Design is our paradigm of choice, as it holds the most promise to converge our energy into Collective Genius that gives us new tools to solve the crisis we are facing today.

The first three steps in changing our design attitude towards web3?

1. Colonial Design vs Liberating Design; Become aware of your current design culture. 
2. Change your Design Perspective; Transition from human-centered design to assistant-centered design, as human-centered design separates people into groups/tribes.
3. Remediate our Interfaces; Transition from page-based interaction design to conversational interaction design. Making sound money actionable means that we need to align the social and financial layers.


Let's make web3 ready for family and friends by embracing ​


Build hospitable assistants that guide people to their goals based on digital storytelling, digital wayfinding, and interactive content.

On Top

Recent Stories

Social Design Culture

Who you involve in decision making and how you innovate is all connected to how you design. Knowing where you are today opens the discussion for your future profile. Identity the authentic self for your organisation and take a stance in the digital space.

Social UX/UI

Build real social software around human activities and daily routines and build value for ever. Standardise problem sensing for all your stakeholders and Map social experiences instead of functional reactive software. Humanize your software 
so you become a genuinely interested in what people want and need.

Co-design & Co-creation

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur aliquet quam id dui posuere blandit. Lorem ipsum dolor sit amet.


Making cryptocurrency ready for family and friends.

In-wallet Onboarding for ADA-holders

This project is Design Research how we can turn page-based interaction design into screen first digital conversations. By using existing wallets as access point we avoid the potential snake pit of inaccurate and false information.

In this project we will investigate current Cryptocurrency Wallet design patterns and rebuild them into their conversational counterpart. This will result into a remediation of our page-based design into conversation design.

This research showed us a path towards Digital Goverance and Distributed Decision Making, which keeps people at the center of decision-making in a world where AI seems the only way forwards.

Define your Brand Assistant.

Our current software design approach focuses on technology and product features, rather than catering to individual needs. To improve our software design, we need to shift our mindset from product- or human-centered to assistant-centered. Instead of designing pages, we should focus on designing conversations. By creating a character canvas, we can future-proof our brand.

In the Rebuild as Assistant program, we'll explore the needs of the world and our audiences to help us design for well-being beyond our products and services. This will enable us to involve our customers more closely with our business.

To deliver a more user-friendly and trustworthy experience, we'll move beyond the digital realm and create interactive conversations that combine utility, education, and hospitality.


Become a Governance Experience Designer

Sign-up and get notified about workshops & live-classes


We are curious to learn what matters to you and how we can
support you in systematic system change.

Rebuild as Assistant

In this course you will learn how to redesign an application into an assistant. Our current software is impolite, assumes too much, and is not situational aware. Instead of page-based interaction, level-up your experience design and master Conversational Interaction Design; Design digital conversations instead of pages.

Social UX Practitioner (Soon)

There are a lot of new collaboration tools, but without a design system that every participant understands, co-creating is very hard. Master the Social UX/UI Basics and become a certified Social Experience Designer.

We turn software designers into change makers.

We are moving from a creators economy to economy creators. Choose for moral imagination and learn to become a governance experience designer for web3.


"Say Hi, and assess your design culture with your team. It's fun an insightful."

Triangles of Truth

Building a collaborative design culture starts with assessing where you are today. A great conversation starter by placing hearts in triangles together. Because Truth is always a triangle.

We'll setup a Miro board for you, and share it with you on the provided email address. Want us to facilitate the session for a group, let us know in your message below.


Become a Change maker and be the first to know about our next social design challenge.

Learn to build Virtual Assistants for your domain using the Human Activities and Routines worksheet.



First-time sessions up to 90 minutes are always free, during our
intake we discuss your goals and set expectations.