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Let's make Cardano ready for family and friends.

The smartest way to make the world a better place
is through our cryptocurrency wallets.

Society shall use distributed technology to benefit society.

Blockchain can make the world a fairer place, but we need to bring decision making into our digital networks, as our centralized governance is failing.

Brands are owned by the few, Social Brands are owned by the many.

If we want to design the Internet of Value(s) we need to design digital conversations instead of pages, and build a Social Appstore

We are designing solution for problems from our past.

If we want to make the world a better place, we need to take a stance in the digital space and design assistants for individual and collective development goals.

We never learned to build software for Society.

You become your best self by helping others. So let's build software that assists and empowers us in our daily lives.

Everyone has a role to play in the new Social Appstore.

Instead of solving problems with technology we need to build social technology to help us solve (wicked) problems.

Help yourself, so you can help others. ​

We are building the wrong things in the digital space and seriously need to build what the worlds needs now.

Our current Digital Product Design is broken, using software and AI to target the mind is simply evil. Learn about the hierarchy dilemma and how real social software design boosts the social cohesion we as people desperately need. We must redefine our UX definition.

The Social Design Academy redefined UX into Social UX the last 18 months, and we are slowly onboarding talent. We should avoid building in digital what we already know, as digital design gives us the power to organize ourselves in new ways.

Start designing with your favorite social brand today and subscribe to meaning. It’s time that we  pick up the torch for a brighter tomorrow together. Here we turn digital product designers into change makers.




Social Design Culture

Who you involve in decision making and how you innovate is all connected to how you design. Knowing where you are today opens the discussion for your future profile. Identity the authentic self for your organisation and take a stance in the digital space.

Social UX/UI

Build real social software around human activities and daily routines and build value for ever. Standardise problem sensing for all your stakeholders and Map social experiences instead of functional reactive software. Humanize your software 
so you become a genuinely interested in what people want and need.

Co-design & Co-creation

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Redefine your business-client relationship by designing conversations instead of pages.

Co-create Assistants for real-world problems today.

As a company you need to become your moral authentic self, define your just cause and take a meaningful stance in the digital space if you want to keep resonating with your audiences.

Conversational Brands design with their employees, partners and customers. Design digital conversations instead of pages and build what matters today. Focus on value delivery for your ecosystem and brighten peoples daily lives.

We need to look past our product and services and add individual and collective development goals to our responsibility. It’s time that we humanize our software together.




Catalyst Appstore

In-wallet Onboarding for ADA-holders

This project is Design Research how we can turn page-based interaction design into screen first digital conversations. By using existing wallets as access point we avoid the potential snake pit of inaccurate and false information.

In this project we will investigate current Cryptocurrency Wallet design patterns and rebuild them into their conversational counterpart. This will result into a remediation of our page-based design into conversation design.


Become a Governance Experience Designer

Sign-up and get notified about workshops & live-classes


Conversational Wallets

Our current wallet software is impolite, assumes too much, and is not situational aware. Instead of page-based interaction design, level-up and master Conversational Interaction Design.

Rebuild as Assistant

In this course you will learn how to redesign an application into an assistant. Our current software is impolite, assumes too much, and is not situational aware. Instead of page-based interaction, level-up your experience design and master Conversational Interaction Design; Design digital conversations instead of pages.

Social UX Practitioner (Soon)

There are a lot of new collaboration tools, but without a design system that every participant understands, co-creating is very hard. Master the Social UX/UI Basics and become a certified Social Experience Designer.

We turn software designers into change makers.

We are moving from a creators economy to economy creators. Choose for moral imagination and learn to become a governance experience designer for web3.


Become a Change maker and be the first to know about our next social design challenge.

Learn to build Virtual Assistants for your domain using the Human Activities and Routines worksheet.


Become a Governance Experience Designer

Sign-up and get notified about workshops & live-classes.