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REBuiLD as assistants

Wallet Design Program

How do we make our cryptocurrency wallets ready for non-technical family and friends?

Build next-gen transitional interface and interactive content, because page-based design and blockchain are no match.

Wallet Design Program

How do we make our cryptocurrency wallets ready for non-technical family and friends?

In this educational program we learn to design assistants, instead of applications. Turn static content into interactive conversations, and move beyond utility focused design.

Provide social-infrastructure for web3 builders
Most wallet teams are really good at unlocking the utilities their blockchain provides. But we need to move from speculation to use-cases and build the social infrastructure for fair technology together. CBDC is coming, and we better make cryptocurrency at least 10 times as good.

When it comes to business, we rigorously test, when it comes to social impact we revert to experiments.
We developed an action method that is simple enough that teams can work together on experience maps. Because our static page-based design is not going to move people into action. We must remediate our wallet design to reach a tipping point for mass-adoption.

Interactive content instead of static pages.
To unlock mass-adoption and make our cryptocurrency wallets for family and friends we must change our design attitude. Discover and build interactive content and digital governance infrastructure together.

Request a live class today
Our academy is dedicated to modernising decision-making and problem-solving by rethinking content design and content delivery for the 21st century.

How: Online Live Classes
Maximum of 12 participants.
Goal: Build experience for in-network problem solving
Education license
Audiences: Blockchain projects, Innovation firms and system change organisations.


Wallet Design Program

Future proof your wallet design and bring new methods for education and participation into your wallet platform. It’s time to turn users into actors.

Request an intake today.

Niels Kijf Facilitator

Niels Kijf Facilitator

Niels is a digital design innovator and started the Social Design Academy to gather people around public interest technology and real social software design.

He is a pattern recognizer. He has a strong will to design blockchain software that benefits society. He learns, teaches, fails and continues. His drive is overwhelming as it is intoxicating.

He doesn’t tolerate mediocrity, but doesn’t aim for perfection either. His matra:

I Listen without disruption
I think in solitude
I design in collaboration
I tell to involve and evolve people

He has a strong believe that designing interactive content instead of static pages, will bring back ethics and new meaningful revenue models to the digital space.

You can wake him in the night to talk about meaningful business models, novel education systems, distributed decision making, and building personal assistants that deliver on personal and collective development goals.

For whom?

This is a hands-on system change program for change makers that want to tackle the worlds biggest challenges, by looking from the small/individual perspective, and the larger/collective perspective.

For people and teams that want to make the world a better place by designing assistants that really have a positive impact on people's lives, and allow people to subscribe to meaning.

This educational program is for software-driven innovators that want to level up their problem-solving capacity and build consistent and engaging interactive content that solves real-world problems. Let's build assistive technology is easy to use, feels natural, and guide and nudge people to their goals.


Digital Governance

Co-creation Events by SDA.


We never learned to bring our values and principles into our digital network. Understanding your hierarchy of needs, helps you make better decisions, for your personal live and where you want to use your energy. The time to change our design attitude and learn to design with principles is now.


Our software development methods and content formats have become outdated. To revitalize your content strategy, adopt an Assistant-Centered Design approach, which moves away from colonial design thinking and embraces collaboration. This mindset shift helps break down silos and fosters a more inclusive and participatory design process for digital governance solutions.


Revisit the origins of the internet and its evolution over the past 25 years. Despite advancements, the centralization of technology solutions in big tech has hindered progress.

Rethink traditional design methods and content formats, such as page-based design and reliance on video. Consider the relationship between real-life organization and digital design.

Join the Design Challenge movement and embrace co-creation as a form of governance to unlearn old methods and collectively learn and progress.


It’s time that we design interactive content with principles and co-create distributed content management systems, because our centralized systems are failing.


Unlearn / Relearn

Unlearn what you know, and jump in the exiting world of need based software design.

Conversational Interaction design enables us to design our software front-end in a consistent way and focus on value creation, instead of feature building.

Digital conversations combine social design with digital product design and raises the bar for meaningful content delivery.


Live Classes

The newest collaboration tools will enable us to show that a design system without a new way of working does not level up your design skills.

Co-intelligence is at the core of social design and in our live-classes we use Social UX and converasational interaction design in tandem. Strap in.

Co-study & Co-design

Learning always works best in teams of 3-6, find you peer, set your design challenge and build together.

Weekly Challenges.

From Design Critiques, Design Ping Pong, to UX review, learning is always more fun with practical challenges. Every week we review our work together.

Online Courses

For our online courses we use Learndash, the award winning software for learning at your own pace. All courses have question sessions included, so if you are stuck we are always here to help out.

Design in motion

Design must evoke and digital storytelling and wayfinding doesn’t become immersive when things are static on the screen. 

Motion design is a core skill at the Social Design Academy. Join us and lets put conversations in motion.


Have question join our discord server, there is always someone to help you out.


Rebuild as Assistant

“Designing for Human Activities and Routines really helps in simplifying our software, and deliver true value. Designing our own ecosystem and being able to design digital conversations really helped us to scale our story. Being able to involve people is amazing.”

Next Gen Digital Governance using privacy by design

“Privacy by design is as simple of an insight, as it’s practical to use. Being able to able to keep the data in the users pocket while have an open communication channel with our audiences is truly a revolutionary find in digital product design.”

We didn’t realize how harsh our software was.

“Now we use Conversational Interaction Design we see how harsh and impolite our software actually was. Being able to design for time, location and context is real eyeopener. Situational aware Assistants are an exciting new field.”

Weekly Conversational Challenges

Conversational Interface Examples


How you will learn

Online Self study Course
We use Learndash to give you an online course experience, all courses are accompanied with live clases.
Live clases
Bringing knowledge into practise is the best way to learn. In live classes we teach you how to transpose a page based interaction design into digital conversations.
Design Challenges
Every month we run design challenges. We focus on wallet blockchain patterns to make cryptocurrency ready for family and friends.
Your Peers / Co-study & Co-design
We always create teams of three, so learning is fun, and you can help each other when you are stuck. And makes learning a lot of fun.
Time commitment
Most courses can be completed in 4 weeks. But rushing learning never helps, better to do a couple of hours a week, than push all energy into an effort that feels like an obligation.

For who is this course

Rebuild as Assistant

This is a hands on course for change makers that want to ideate and design real social software. For people and teams that want to make the world a better place designing software that matters.

This course is for software designers and developers that want to level up their experience design and build a consistent engaging conversational interfaces that are easy to use, feel natural, and guide people to their goals.

For who is this course

Rebuild as Assistant

This course is for anyone working in the field of Learning and Development or Change and Transformation and needs to add design and facilitation of online processes as an essential skill. Our typical participants include members of Heads of Leadership Development, Chief HR, Transformation Directors, Change Management Leaders, Learning Designers, Facilitators and similar roles who are responsible for the development and delivery of learning experiences or transformative processes.

Sign up for this course

Rebuild as Assistant

This is a self-study course, but all courses have call in events, so you can always ask us question and connect with others.

ADA 499,-



First-time sessions up to 90 minutes are always free, during our
intake we discuss your goals and set expectations.