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It’s time to humanize society by bringing conversation design and story-structures to our wallet design.

Our current interaction design misses the story-structures we humans so desperately need. Fractal design, digital storytelling and resumable interactive content are the core component we need to build conversational wallets today. Curious? Read on.

Conversational Wallet Design is the perspective-shift we need.

Our linear page-based interfaces are getting old. AI/ML is on the rise, but if we want to keep a humane society and build the future we want, we need to bring screenwriting to our wallet design.

Our current social platforms only deliver on setup and conflict, but offer no tools for resolution, nor plot twists, this lack of empathy fuels toxicity and frustration, and turns people into the product. The same applies to our wallet design.

Conversational Wallet Design and Distributed Decision making are the answer to the de-humanizing rise of AI. Our future depends on Thinking x Feeling, on empathy, creativity and strategy.

Conversational Wallet Design brings screenwriting to wallet design, resulting in meaningful conversations with self, and/or between groups. Life evolves through interactions so boosting meaningful participation by rethinking our wallet design should be on everybody's agenda.

Conversation Wallet Design is a human design process that results in conversational apps that declutter and empower people in their daily lives.

It’s time to humanize Society by bringing screenwriting to our wallet design.

Where: Discord / Miro board
Worksheets: Available on Miro board


Cryptocurrency Wallets:

1. Separate Utility, Education & Hospitality.

2. Focus on technology and product, yet Havas research shows that customers are seeking more personal and collective benefits to enhance their wellbeing.

3. Miss story-structure (lack before, during and after design thinking), resulting in wallet design patterns that make user-knowledge assumptions and create trust gaps.

4. Cannot easily re-engage with users, resulting in lack of expectation management and after care, causing anxiety and nervousness in users.

5. Facilitate transfer of value, without rethinking how we might deliver conversational technology for real world use-cases.

The outcome;
Incomplete experiences make our current wallets unfit for non-technical family and friends.

Want to make your wallet ready for family and friends, grow adoption through digital storytelling, and deliver true social finance.

In this live-class we turn page-based wallet design patterns into interactive conversations, making our wallets ready for family and friends.

Combining utility, educational and hospitality in interactive conversations results in digital empathy. We will learn to look through three innovation lenses: Utility, Experience and Engagement. And will experience that our current wallet patterns are quite harsh, static, and deliver incomplete experiences.

We have quite some work to do if we want to make our cryptocurrency wallets ready for family and friends. Learning to design experiences with a before, during, after mindset will clear the road to mass adoption.


The In-wallet onboarding project and the Conversational Interaction Design program are funded by Cardano Project Catalyst.

Social Design Academy promotes the creation of wallet software that benefits society as a whole. The world is still designing wallet software for the individual. By giving Everybody an Assistant that keeps a check on your personal data, conversation design facilitates a study of self.

It's time that we design wallet software for the individual and collective, and re-connect our real and virtual worlds in meaningful ways.

Five study area’s

Design Principles for your Wallet Project
Design principles are like a compass for your project, guiding your team in the right direction and providing a clear vision for your work.

They help to define the boundaries of your thought process, and serve as a solid foundation for the decisions you make as a team. Without design principles, your decision making can easily be influenced by personal bias and opinions, leaving your project vulnerable to inconsistency and instability.

By defining your design principles upfront, you ensure that your team stays focused and aligned, ultimately leading to more successful outcomes.

Hippo (highest paid person's opinion) is a term used to refer to the tendency for decisions to be made based on the opinion of the person with the most authority or highest salary, rather than on the basis of objective evidence or expertise.
Even Energy Distribution
Our linear mindset often leads us to focus mainly on the design of the "during" stage of our wallet applications, neglecting the important "before" and "after" stages. This imbalance can create anxiety and nervousness in users. Conversational Experience Design seeks to distribute energy evenly throughout all stages, resulting in a pleasant, friendly, and engaging conversation that users will love.
Story Structures & Conversational Wallet Design
Expectation management is often overlooked in wallet design. Instead of simply telling your audience what to do, why not engage them by asking questions and guiding them through the experience? This approach can help to create a more personalized and enjoyable experience for your users. By taking the time to understand where they are and what they need, you can help to manage people's expectations and make their onboarding journey smoother and more enjoyable.
Proof of Interaction & Conversational UI Toolkit
Data standardization is critical to be able to compare and evaluate. Conversational Experience Design takes this into account by using standardized UX KPI's to ensure that research is incorporated into your conversational scripts. This allows you to make more informed decisions and improve the overall user experience. By adopting a Conversational UI Toolkit, you can better understand and address the unique needs of your audiences, and improve the effectiveness and production speed of your conversational wallet experiences.
Fair Data-Governance
Our data governance is flawed because we force users to comply and be complicit in our web2 domain. We need to design with data in motion to make a positive impact on our world. This means keeping data in context and always asking for actors' consent. By designing with data using conversational UI's, we can create a more ethical and sustainable digital environment that respects the rights and preferences of all users.
Niels Kijf (Founder)

Niels Kijf (Founder)

Niels is a digital design innovator and started the Social Design Academy to gather people around true social finance.

He is a pattern recognizer. He has a strong will to design software that benefits society as a whole. He learns, teaches, fails and continues. His drive is overwhelming as it is intoxicating.

He doesn’t tolerate mediocrity, but doesn’t aim for perfection either. His matra:

I Listen without disruption
I think in solitude
I design in collaboration
I interact to involve and evolve people

He has a strong believe that designing digital conversations instead of pages, will bring back ethics to digital design.

Let's co-design

Conversational Wallets

Contact us today to plan a live-class pilot with your wallet team. We are always hands on, and use co-design methods to learn together. Send us a link to your wallet application you want to review and we'll start learning together in no time.


What you will learn in this course

Rebuild as Assistant

This is a self-study course, but all courses have call in events, so you can always ask us question and connect with others.


You can only improve your software if you have set clear boundaries for your product segments.


Learn to transpose functional software design into a humane experience, and create experience maps instead of features.


Learn to design digital conversations instead of pages, and create a hospitable experience for your audiences.


Instead of providing static flows, start involving people in your Assistant development, and grow into a co-creation ecosystem. learn to design engaging web3 environments and start designing digital conversations today.


Unlearn / Relearn

Unlearn what you know, and jump in the exiting world of need based software design.

Conversational Interaction design enables us to design our software front-end in a consistent way and focus on value creation, instead of feature building.

Digital conversations combine social design with digital product design and raises the bar for software design for web3.

Live Classes

The newest collaboration tools will enable us to show that a design system without a new way of working does not level up your design skills.

Co-intelligence is at the core of social design and in our live-classes we use Social UX and converasational interaction design in tandem. Strap in.

Online Courses

For our online courses we use Learndash, the award winning software for learning at your own pace. All courses have question sessions included, so if you are stuck we are always here to help out.

Co-study & Co-design

Learning always works best in teams of 3, find you peer, set your social design challenge and build together.

Weekly Challenges.

From Design Critiques, Design Ping Pong, to UX review, learning is always more fun with practical challenges. Every week we review exceptional work together.

Design in motion

Design must evoke and digital storytelling and wayfinding doesn’t become immersive when things are static on the screen. 

Motion design is a core skill at the Social Design Academy. Join us and let put web3 in motion.


Have question join our discord server, there is always someone to help you out.


Rebuild as Assistant

“Designing for Human Activities and Routines really helps in simplifying our software, and deliver true value. Designing our own ecosystem and being able to design digital conversations really helped us to scale our story. Being able to involve people is amazing.”

Next Gen Digital Governance using privacy by design

“Privacy by design is as simple of an insight, as it’s practical to use. Being able to able to keep the data in the users pocket while have an open communication channel with our audiences is truly a revolutionary find in digital product design.”

We didn’t realize how harsh our software was.

“Now we use Conversational Interaction Design we see how harsh and impolite our software actually was. Being able to design for time, location and context is real eyeopener. Situational aware Assistants are an exciting new field.”

Weekly Conversational Challenges

Conversational Interface Examples


How you will learn

Online Self study Course
We use Learndash to give you an online course experience, all courses are accompanied with live clases.
Live clases
Bringing knowledge into practise is the best way to learn. In live classes we teach you how to transpose a page based interaction design into digital conversations.
Design Challenges
Every month we run design challenges. We focus on wallet blockchain patterns to make cryptocurrency ready for family and friends.
Your Peers / Co-study & Co-design
We always create teams of three, so learning is fun, and you can help each other when you are stuck. And makes learning a lot of fun.
Time commitment
Most courses can be completed in 4 weeks. But rushing learning never helps, better to do a couple of hours a week, than push all energy into an effort that feels like an obligation.

For who is this course

Rebuild as Assistant

This is a hands on course for change makers that want to ideate and design real social software. For people and teams that want to make the world a better place designing software that matters.

This course is for software designers and developers that want to level up their experience design and build a consistent engaging conversational interfaces that are easy to use, feel natural, and guide people to their goals.

For who is this course

Rebuild as Assistant

This course is for anyone working in the field of Learning and Development or Change and Transformation and needs to add design and facilitation of online processes as an essential skill. Our typical participants include members of Heads of Leadership Development, Chief HR, Transformation Directors, Change Management Leaders, Learning Designers, Facilitators and similar roles who are responsible for the development and delivery of learning experiences or transformative processes.

Sign up for this course

Rebuild as Assistant

This is a self-study course, but all courses have call in events, so you can always ask us question and connect with others.

ADA 499,-



First-time sessions up to 90 minutes are always free, during our
intake we discuss your goals and set expectations.