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Level-up your software design, not by not testing parts, but by tracking relational experience issues using emotional intelligence.

The UX review process​

UX review in video brings emotional intelligence to your software design. Let's walk through the process.

Step 1 - Experience out loud​

Capturing a bold, but always respectful experience with your software using screen and voice-recording. ​

Step 2 - Map Actions & Emotions​

By mapping the current actions and emotions using action-labels, we create a language-based visual representation of a current use case.​

Step 3 - Synthesize Insights

Reviewing Step1 and 2 creates insights in relational experience issues. Makes us aware of our current design perspective, and gives us novel tools that guide where we want to go.

Book your introduction review today!​

Experience what emotional intelligence can do for your software.​

Provide us with your name and where we can find your platform, and we will reply with a first impression video to get the conversation started.

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John Doe
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John Doe

Page-based software design
As social designers we believe it is essential to shift our attention to fair, ethical and anxiety reducing technology. Traditional page-based software design often disrespects effort, is not outcome driven and turn us into the robots, because of the repetitive nature of features. A set of features is not an experience, and real social technology must result in mutual beneficial outcomes for all participants.

Language-model software design
What ChatGPT mainly teaches us is that there is a strong desire to get a grasp on information overload, and to make information meaningful in our daily lives. We most definitely see a role for AI/ML, but we see the following flaws with centralized AI:

1- AI, the language model kind, in its current state is centralized tech using data-set from the past.
2 – AI doesn’t help us overcome our human condition, as it does not help us organize in new ways.
3 – Doesn’t support  decentralized/distributed decision making between individuals and groups.
4 – AI does not provide empathy, nor creativity, but can play a role in strategy for desired outcomes.

Computer Assisted Human Interaction
We focus on CaHI, computer assisted human interaction, as we rather focus on technology that keeps people at the center of decision making. Let’s bring our decision-making into the network, and build software that re-connects our real and virtual worlds in meaningful ways.

Don’t let blind spots hold you back, and start humanizing your software design today,
book your Experience review today.
Our first-impression reviews are always free.

Niels Kijf

The best way to learn is to review together.

Watch the best moments

Niels Kijf Course Leader

Niels Kijf Course Leader

Niels is a digital design innovator pur sang and started the Social Design Academy to gather people around real social software design.

He is a pattern recognizer. He has a strong will to design software that benefits society. He learns, teaches, fails and continues. His drive is overwhelming as it is intoxicating.

He doesn’t tolerate mediocrity, but doesn’t aim for perfection either. His matra:

I Listen without disruption
I think in solitude
I design in collaboration
I tell to involve and evolve people

He has a strong believe that designing digital conversations instead of pages, will bring back ethics to digital design.



Level up your Experience Design Today.

Using three innovation lenses; functional, experience and engagement we can quickly level up your experience design for social impact.


Seamless Onboarding through interactive content.

By designing interactive content instead of pages you take your audiences on digital adventures, while educating them along the way.


Start designing experiences instead of features.

Bring emotional intelligence to your software design, and map your current experience Becoming aware of your design perspective will open the path towards software-driven social innovation. 


Standardize problem sensing

We use a standardized approach to problem sensing using Pain & Gain Assessments on blockchain patterns. This helps us choose the human perspective over the technology perspective.


Rebuild as Assistant

The world is moving towards assistants and fair technology. Get ready for this new vision on technology and embrace Assitant centered design.


Conversational Interaction Design

Page-based design is getting old, we are working on a new design system called that transforms page-based interaction design into interactive conversation design. it’s time to build truly personalized experiences.

"Book your free first impression review, and level up your experience design today.”

For who is this service

UX Review as a service

This service is intended for brands that want to level up their digital experience. This unique service brings 20+ years of digital experience design to your platform. Book today and we'll get the ball rolling in no time.



First-time sessions up to 90 minutes are always free, during our
intake we discuss your goals and set expectations.